From Paris to the World: Maison et Objet
What : IZIPIZI at Maison et Objet
Where : Paris Nord Villepinte
When : 19th January 2018 – 23rd January 2018
Lifestyle culture never dies. New innovation and new design will come up along with consumer needs and trends. To welcome the new season, exhibitions and trade fairs are held throughout the world for lifestyle brands to introduce their new products.
As a ready-to-wear eyewear brand, IZIPIZI participated in some exhibitions to launch their various new products. Maison et Objet, which was held on 19–23 January 2018 in Paris Nord Villepinte is the first exhibition in which IZIPIZI participated in 2018.
Maison et Objet has been held for 22 years to exhibit the new trend of home decor, interior design, architecture, and lifestyle culture. This exhibition is the world’s foremost event for professional in lifestyle, interior, and design industries. Besides brands exhibition, some unique installations are available in the exhibition as well. One of those must-see installations is the “Show-Room” installation by Vincent Gregoire in the Inspiration Forum. The concept was inspired by the financial crisis and the digital revolution phenomenon which allow consumer to compare a product with the other. This led Vincent Gregoire to a conclusion that “it is no longer the product that makes the consumer, but the consumer that makes the product.” However, this changes will not dim the optimism in the lifestyle world.
This year as well, among 3,000 brands that participated in the exhibition, IZIPIZI joined the hype with their new Spring and Summer 2018 Collection. IZIPIZI came up with new shapes and colors to celebrate the season’s spirit. The highlight of this collection without a doubt is the foldable #F shape, which has an innovative feature. This feature is the first from IZIPIZI.
IZIPIZI still has more new design to style your day. However, let’s take a short break and wait for the official announcement soon!
Photographs: Courtesy of IZIPIZI