FAQ

ALPHABET COMPANY

WHAT IS ALPHABET COMPANY?

Alphabet Company is the Jakarta-based parent company of communications agency ASA and lifestyle retail and distribution company, In Alphabetical Order.

Legally, Alphabet Company is designated as PT. ASA Medier.

WHAT ARE THE COMPANY VALUES OF ALPHABET COMPANY?

We believe in stories that matter. To us, to you, and to anyone who is always on the lookout for better things and experiences in life.

Every decision we make and every action we employ at Alphabet Company is guided by the following values:

• Creative Storytelling

Today, storytelling can be done through limitless ways. Print or digital, photo or video, text or audio, online or offline. Whatever the format, it has to be creative.

• Strategic Thinking

Every decision we make must be based on strategic thinking to ensure a well-structured project implementation, a well-planned target achievement, and a sound business consideration.

• Design-Led

We believe design is one of the most critical components of a company today, and thus it should inform every aspect of our work ow, from brainstorming to project planning to execution.

• Forward-Looking

Every day, new innovation in the realm of technology surfaces. Therefore, we commit to always be adaptive to the changes happening around us, and be agile in adjusting to new ways of doing our work.

WHO IS THE FOUNDER OF ALPHABET COMPANY?

The founder and principal of Alphabet Company is Boedi Basoeki.

A seasoned media and communications professional well known for his influential involvements in the Indonesian lifestyle industry, Boedi founded the communications agency ASA in 2013 with a vision to continuously elevate the landscape of lifestyle businesses in Indonesia. In 2017, Boedi consolidated ASA and its sister company In Alphabetical Order, which is focused on lifestyle retail and distribution, under Alphabet Company.

Prior to founding ASA and later Alphabet Company, he previously spent more than 12 years in various management and editorial roles at renowned magazines in Indonesia, including CLARA Indonesia, Harper’s Bazaar, Esquire, and Marie Claire.

WHERE CAN WE SEND INQUIRIES REGARDING ALPHABET COMPANY?

Please send an email to hello@alphabetcompany.id and we’ll get in touch with you.

ASA

WHAT IS ASA?

ASA is a subsidiary of Alphabet Company that serves as a communications agency, which puts forth communication solutions for leading and influential brands in the Indonesian lifestyle landscape.

WHAT KIND OF SERVICES DOES ASA OFFER?

Our services at ASA are divided into three main lines:

• Bespoke Publishing

We craft beautifully made, informative, and entertaining content for brands in a variety of formats, ranging from books and print magazines to websites and digital content. We collaborate with some of the most notable creative talents to produce delightful images and words that will get your message across effectively and make your audience even more inspired.

• Press Relations

We offer a press-relations solution by helping brands identify their main message and strategically deliver it to the leading names in the current media and digital landscape through seamlessly organized and personalized events such as press conference, media luncheon, and launching event. Our strong media network combined with years of experience in PR will ensure to set the coverage agenda and further engage your audience base.

• Event Activation

Integrated personal approach and attentive dedication to quality production have become our guiding force in producing an array of events, such as private parties, product launches, fashion shows, media trips, as well as intimate dinners. Each event is aimed to bring forth your brand’s best image to the forefront consciousness of every industry player. Combine this with the most covetable database of influencers, opinion leaders, tastemakers, celebrities, VIPs, and media contacts—and you will have an event that will give a lasting impression for everyone.

WHAT IS THE COMPANY PHILOSOPHY OF ASA?

At ASA, we craft stories that matter. We approach every project with a spirit of craftsmanship, giving undivided attention to each tiny detail and collectively turn it into a masterpiece.

We believe that it is highly important to stay true to one’s essence in communicating a brand’s values and message to an increasingly wider audience nowadays. Supported with an extensive experience in the field as well as valuable relationships with the industry leaders, we have worked across a wide range of disciplines: fashion, beauty, art, design, food, banking, and more.

We sit down and collaborate together with each of our clients to identify and craft the most relevant message through Bespoke Publishing, Press Relations, and Brand Activation services, in order to engage a well-targeted audience. We aim to be creative and persuasive in our approach, while simultaneously focusing on the client’s business objective and goals.

At its essence, communication is all about mutual understanding—and that is what we try to achieve.

WHO ARE THE CLIENTS OF ASA?

Our clients hail from a variety of sectors, including fashion, beauty, lifestyle, and banking.

Some of the clients we have worked with include:

• Fashion Brands: BIYAN, Sejauh Mata Memandang, Edward Hutabarat, Iwan Tirta Private Collection

• Beauty Brands: The Estée Lauder Companies, Clinique, Shu Uemura, Innisfree, YSL Beauty

• Banks: BNI, bank bjb

• Others: Ideafest / PARAF Magazine

WHERE CAN WE SEND INQUIRIES REGARDING ASA?

Please send an email to asa@alphabetcompany.id and we’ll get in touch with you. You can also go to asamedier.com to find out more about our past projects.

IN ALPHABETICAL ORDER

WHAT IS IN ALPHABETICAL ORDER (IAO)?

In Alphabetical Order, or IAO in short, is a subsidiary of Alphabet Company that focuses on distribution, specifically in importing lifestyle brands that offer good design and quality with accessible price point, as well as managing Indonesian brands.

WHAT KIND OF SERVICES DOES IAO OFFER?

IAO imports various lifestyle brands with good design and quality as well as accessible price point into Indonesia. IAO also manages local brands seeking to expand their sales overseas.

WHAT ARE THE COMPANY VALUES OF IAO?

Making good design and good quality products with accessible price point available to customers through the delivery of stories that matter behind the brands.

WHO IS THE TARGET AUDIENCE OF IAO?

• Brands: good products, good qualities, good stories.

• Customers: everyone, every kind of lifestyle.

WHAT ARE THE BRANDS UNDER IAO?

Izipizi.

WHERE CAN WE SEND INQUIRIES REGARDING IAO?

Please send an email to iao@alphabetcompany.id and we’ll get in touch with you.

IZIPIZI

WHAT IS IZIPIZI?

Izipizi is a ready-to-wear French eyewear brand from Paris.

WHAT PRODUCTS DOES IZIPIZI OFFER?

Izipizi offers a full range of glasses, including reading glasses, sunglasses, screen-protective glasses for adults and children, as well as sunglasses for babies and kids. They are categorized as Reading, Sun and Sun Reading, Screen and Screen Reading, Sun Glacier, Sun Nautic, Sun Junior, Sun Baby & Kids.

WHAT ARE THE BRAND VALUES OF IZIPIZI?

Izipizi is a ready-to-wear glasses brand for everyone, with colorful & modern design, good quality that is easily accessible and suits every lifestyle.

WHO IS THE TARGET AUDIENCE OF IZIPIZI?

Izipizi is for men, women, kids—everyone.

WHO FOUNDED IZIPIZI?

Izipizi was founded by 3 college friends from Paris, they are Quentin Couturier, Xavier Aguera, and Charles Brun.

WHERE CAN WE FIND IZIPIZI GLASSES?

Typically, you can find Izipizi in concept stores, fashion stores, optics, museum shops, and department stores around the world.

WHERE CAN WE FIND IZIPIZI IN INDONESIA?

Izipizi is available at
• Central Department Store 1F and 2F at Grand Indonesia, Jakarta
• The Goods Dept at Pondok Indah Mall 2 3F, Kemang Village GF,
• The Goods Dept at Lotte Shopping Avenue 1F, Jakarta
• Aksara at Kemang Raya 8B, Pacific Place 4F, Cilandak Town Square 1F, Jakarta

• Art & Science at Grand Indonesia LGF, Jakarta
• HGL House, Bandung
• Widely Project, Bandung
• SKS Sanur, Bali

CAN WE CHANGE OUR LENSES AT IZIPIZI?

We are not an optician, therefore we cannot change your lenses. If any change is needed, we would recommend our customers to contact their trusted optician.

WHERE CAN WE SEND INQUIRIES REGARDING IZIPIZI IN INDONESIA?

You can drop us an email at izipizi@alphabetcompany.id or reach to us on Instagram at @iaostories and Facebook at In Alphabetical Order.