ASA was established in 2013 as a communications agency that puts forth communication solutions for leading and influential brands in the Indonesian lifestyle landscape. We approach every project with a spirit of craftsmanship, giving undivided attention to each tiny detail and collectively turn it into a masterpiece.

Our works at ASA are divided into three main departments:

1. Bespoke Publishing
We craft beautifully made, informative, and entertaining content for brands in a variety of formats, ranging from books and print magazines to websites and digital content. We collaborate with some of the most notable creative talents to produce delightful images and words that will get your message across effectively and make your audience even more inspired.

2. Press Relations
We offer a press-relations solution by helping brands identify their main message and strategically deliver it to the leading names in the current media and digital landscape through seamlessly organized and personalized events such as press conference, media luncheon, and launching event. Our strong media network combined with years of experience in PR will ensure to set the coverage agenda and further engage your audience base.

3. Event Activation
Integrated personal approach and attentive dedication to quality production have become our guiding force in producing an array of events, such as private parties, product launches, fashion shows, media trips, as well as intimate dinners. Each event is aimed to bring forth your brand’s best image to the forefront consciousness of every industry player. Combine this with the most covetable database of influencers, opinion leaders, tastemakers, celebrities, VIPs, and media contacts—and you will have an event that will give a lasting impression for everyone.

Our clients hail from a variety of sectors, including fashion, beauty, lifestyle, and banking, such as:

• Fashion Brands: BIYAN, Sejauh Mata Memandang, Edward Hutabarat, Iwan Tirta Private Collection

• Beauty Brands: The Estée Lauder Companies, Clinique, Shu Uemura, Innisfree, YSL Beauty

• Banks: BNI, bank bjb

• Others: Ideafest / PARAF Magazine

To see our project portfolio, visit